Online Presence Management Tips for Small Businesses

E-commerce existed long before the COVID-19 pandemic changed our world, but social distancing and restrictions on in-person shopping and interactions caused many small businesses to move their operations entirely online.

Now, more than ever, it is imperative for small businesses to have an online presence, particularly in the form of a website. A website acts as a one-stop shop hub of information for casual website visitors and buyers looking to make a purchase or engage services.

Social media is helpful for sharing basic information, but a company website is the central location for a small business to showcase its brand, products, and services.

Here are several tips for small businesses to get the most of their online presence.

Build a Website to Establish an Online Presence

Many argue that businesses have needed websites since the beginning of the internet. However, in the last few years with the COVID-19 pandemic, the need for a robust online presence has become even more apparent. While the pandemic made it challenging for small businesses to connect with potential customers in-person or through word-of-mouth channels, building a website helped many small businesses to establish themselves online with an authoritative source of information and resources for current and potential customers.

Despite websites being an easy way to establish and maintain an online presence, a Top Design Firms survey found that 28% of small businesses remain without this vital tool in their toolkit.

A website is the fully customizable anchor for a small business’s online presence. Websites provide a central location for customers to find all the necessary information about a business including location, contact information, products, services, and even information about the company’s brand.

Social media profiles can include company logos, but only small business websites can be tailored to a business’s specific colors, fonts, and designs.

Create Pages to Showcase and Purchase Products and Services

A website is an important place for businesses to communicate with current and potential customers. Customers must be able to quickly and easily access the most important information about the business. Purposes and benefits of small business websites include:

• Showcasing products and services.
• Allowing customers to make purchases.
• Establishing credibility and authority.
• Showing up in local search engine results.

Small businesses do not only have websites to display images and contact information but also to help nurture relationships and convert potential customers into successful business transaction partners.

A website that is both useful and easy-to-use will establish credibility and authority for your business.

An Online Presence Is Essential for Small Businesses

Businesses require an online presence to reach customers and drive profits, and having a website is an easy way to achieve business goals. While many small businesses have a website, some are still reluctant to invest in one. Websites can help those small businesses reach more customers and convert more leads into sales.

Digital Netword creates and maintains websites for small businesses to promote products and services. Digital Netword also helps small businesses focus on creating a shopping experience that entices website visitors towards making a purchase.

Connect with us today so that we can build your business site and you can watch your business grow!