Shape Your Message to Make a Powerful Impact in Multiple Cultures, to Target Additional Audiences, to Solidify Your Brand and Leading Market Position.
Communicating with consumers in their native language is essential for us to maintain the excellence of our brand. To accomplish this goal, we partner with a knowledgeable team of expert translators who can really adapt our message to the target market, both considering the language and culture of the group we are trying to reach.
The Pew Research Center indicates that most Hispanics in the United States prefer to describe themselves by using their country of origin rather than the more generic terms Hispanic or Latino. Greater than 50% of individuals responding to the survey shared that they have no preference for either of the terms Hispanic or Latino.
Hispanics represent a significant population group in the United States considering that nearly one in five people living in the United States is Hispanic. Additionally, Hispanics represent more than 50% of the total U.S. population growth occurring within the last decade.
Any company that comes in contact with online Hispanic consumers would be negligent not to include them in its social media marketing strategy.
Pew Hispanic Center research shows that Hispanics with mobile phones are more likely than Caucasian counterparts to access the internet: 40% vs 34%.
61% of Hispanic consumers pay attention to ads that are relevant or meaningful to them.
70% of Hispanic consumers use Facebook once a week or more at minimum.
According to CNN, Hispanic adults are the most active of all ethnic groups on social media sites, at 72%.
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We help solopreneurs, small business owners, and small non-profits to minimize administrative burden and focus on achieving their goals.
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