Why Do I Need a Website for my Business? 5 Reasons Why Your Business Website is a Necessity

While it seems that social media rules the Internet, you might ask yourself, “Do I need a website for my product or service?” The answer is yes, and Digital Netword is here to tell you why.

Studies have shown that 70-80% of people research companies online before visiting the business or making a purchase. Businesses without an online presence could easily lose out on serving these curious customers. When the 2020 COVID-19 pandemic world suddenly required more virtual interaction, having a website became even more crucial.

If you are not yet convinced and you remain curious about the advantages of websites over social media profiles, read on! Here are five ultimate reasons why you need a website.

1. Having a website makes you look professional and increases trust.

In a digital age, we expect businesses to have a web presence, so most people are hesitant to trust a business without a professional, regularly updated website. A clean, modern website that pops up in search engines provides an instant credibility boost. Potential customers will trust you more when they can find the information they need to learn about how you can help them.

Even the smallest local business or organization needs a website – from a simple one-page site for a mom-and-pop shop to a full website for a local church congregation.

Anyone can easily create a Facebook page or an Instagram account with fake data including your name / handle, and the fake profiles may look identical to yours. A professional business website legitimizes your company in ways no social media channels could.

If you do not have a business but are considering creating a place for your portfolio, to show off your work projects, or to showcase yourself for recruiters when looking for a job, there is no more professional way to stand out from the crowd than having a personal website.

2. A website gives you full control over your content.

There are two important notes about owning your content. The first is your freedom of expression on a website. You cannot customize your social media presence to the same extent. On social media, all your assets must be in the same format as those belonging to everyone else. If you really want to stand out, a well-designed website is the answer.

Absolute design freedom gives you the opportunity to present your brand in a unique way by showcasing your voice and personality. Control over your image on a webpage is not only about the graphics and layout; you decide what to share so online reviews, customer testimonials, videos, etc., can all share the space on your site.

If you have a gallery or a portfolio, a website gives you the chance to display your creations in a creative way. You always have the option to redesign and change anything on your website any time you want.

The second part of owning your content is that a website belongs to you. You do not have to follow the ever-changing rules of social platforms, and while the platforms themselves come and go (remember MySpace?) your website can stay in business forever. Also, any Internet user can engage with your website without creating an account.

3. Websites are the center of all marketing efforts.

A website can be the first place where potential customers interact with you and learn about your business. It can also be where they land last to make a purchase because they were redirected from an email, a Facebook ad, or an Instagram post.

Maybe they want to receive your emails, and that’s why they visit your site – to sign up.

Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with pricing or menu.

They might have typed your URL into their browser from a physical business card. Or, after watching your YouTube video they ‘clicked the link in the description below’ to get a coupon code for your new online course.

All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative website.

Campaigns are also easier to manage when everything is interconnected, and the common denominator is a website. Having a website is the first step to success and should be your top priority.

4. A business website will bring you more customers and increase conversions.

Websites that are built to perform well can show up on the first page of Google search results potentially attracting new customers. While customers may find your website by simply researching a topic instead of specifically searching for you, there is a much bigger chance that someone will stumble upon your website than a social media profile. Comparing your product or service with any competing business or offer is easier when all the parties involved have a professional website.

If you invest in Google Ads or Facebook Ads, you have the option to send visitors directly to your website. Once on your site, your visitors find all the details they need to make an informed decision to use your services or purchase your products. Pages with built-in popup forms and web push notifications encourage website visitors to stay in touch and come back for updates.

A website is available 24/7 every day of the year from anywhere around the globe which makes your business available and stay on customers’ minds even during non-business hours. Websites broaden your reach and promote you without ever taking a break.

5. Enlisting a partner to create and maintain a professional website for you is much easier and less expensive than you expect.

If you believe that to have a useful, stunning website you need to be a tech-savvy web design expert, we are happy to provide you with peace of mind—it is much easier!

Digital Netword can create and maintain your website with no worries or expertise required on your part. We will register and configure your domain, give you options to choose your preferred professionally designed, mobile-friendly website template to suit your needs, and provide all the content for your site.

Now you know

Without a basic website, you are missing out on a massive opportunity to build and improve your online reputation. The sooner you have a professionally designed website, the more customers will trust your brand. This simple and inexpensive way to increase your revenue will boost your company’s credibility and establish your place in your industry.

Digital Netword is here to help, so reach out to us today!